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User Research and Insights

We identify underlying issues and key challenges from the perspectives of important stakeholders.
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Understanding what matters for those who matter.

We dive deep into market research and conduct comprehensive jobs-to-be-done discovery. By understanding your target audience and their needs, we lay the foundation for creating a user-centric design that aligns with your business goals. Through in-depth research, we gather valuable insights that shape the direction of the project and inform our design decisions.
What We Do

Our User Research and Insights Capabilities

We follow a systematic approach to user research, which includes user interviews, surveys, usability testing, and data analysis.

User Interviews

We conduct in-depth user interviews to understand user needs, motivations, and pain points.


We design and distribute surveys to gather quantitative data about user behaviors and preferences.

Usability Testing

We conduct usability tests to understand how users interact with your product and identify areas of improvement.

Data Analysis

We analyze the data collected to uncover actionable insights and inform our design decisions.

Insights and Recommendations

We provide detailed reports on our findings, along with actionable recommendations for design improvements.

User Persona Development

We create detailed user personas that guide our design process and ensure we create experiences that resonate with your target audience.

What we do

Why One X Design for User Research and Insights

Unlocking the potential of enterprise technology through personalized design thinking processes tailored to drive your business growth.

  • Full suite of services
  • Unrivaled User Research and Insights knowledge
  • Quality and best practices baked in
  • Deep User Research and Insights community involvement
  • Support for User Research and Insights ongoing development
  • Hired by Fortune 500 brands


Learn how we deliver effective, value-driven technological innovations for leading enterprises.

User research helps us understand user needs, behaviors, and pain points. These insights inform our design decisions, ensuring we create products that are useful, usable, and desirable.

We use a variety of methods, including user interviews, surveys, usability testing, and data analysis. The methods we choose depend on the research objectives and the stage of the product development process.

The insights from user research help us understand what users want and need from a product. We use these insights to guide our design decisions, ensuring we create experiences that meet user needs and align with your business goals.

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Partnering with One X Design

One X Design partners with enterprise clients to create solutions to the toughest software problems. Focusing on JavaScript as our core technology, we utilize React, React Native, NodeJS, GraphQL, and the extended JavaScript ecosystem to build web apps, mobile apps, cloud services, open source software, and more. Our approach is tailored to each product, so we will always work with your team to select the technologies best suited to your needs. We excel in web, mobile and cloud platform development and can apply our expertise to your product, no matter where it is in the product lifecycle.

What we do

Design Thinking for Enterprises

One X Design empowers enterprise businesses with designs built to meet specific needs and requirements.

Providing user-centric solutions at enterprise scale and speed.

Maximizing enterprise value through comprehensive system building.

Emphasizing human-centered outcomes, creating relationship-driven experiences.

Transform the Enterprise Experience with One X Design.