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Beyond the Web2: Exploring the Possibilities of Web3 Design

Unleashing the potential of decentralization, token economics, interoperability, and community in shaping the future of online interactions.
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Picture of Joel Koh

Joel Koh

Digital Lead

Mon, 22 May 2023

Web3 is the internet's next development, and is already changing the way we interact online. It symbolises a significant change away from the centralised, proprietary Web2 models and toward a more decentralised, open environment that puts consumers in control of their data and online experiences. Web3 is more than just a technological advancement; it is a new paradigm of online engagement that will enable new types of value creation, collaboration, and creativity.

In this new Web3 environment, design will be crucial in moulding the user experience and realising the full potential of this technology. In this post, we'll look at the possibilities of Web3 design and how it might help shape the future of online interactions.

Designing for a decentralised web

Web3 is a set of technologies and protocols that allow decentralised apps (dApps) to run on top of a blockchain network. This means that data is no longer stored in a centralised server, but is instead dispersed throughout a network of nodes owned and controlled by users. This has significant design consequences since it necessitates new approaches to user experience and information architecture.

One of the most difficult aspects of designing for Web3 is balancing decentralisation and usability. While decentralisation is an important element of Web3, it can also complicate and confuse the user experience. Designers must identify solutions to simplify the user experience while keeping the technology's decentralised character.

Another critical factor to consider is the necessity to design for trust. Web3 is based on trustless systems, which implies users do not need to rely on intermediaries to conduct online transactions. This necessitates designers creating interfaces that are visible, secure, and simple to use, as well as ensuring that consumers understand the dangers and benefits of utilising these systems.

Designing for token economics

The rise of new kinds of value generation and exchange is one of the most intriguing features of Web3. Tokens are a major aspect of Web3. They are digital assets that can represent anything from a currency to a utility to a stake in a network. Tokens allow users to join in networks, have access to services, and even control the protocols itself.

Designers must grasp the importance of tokens in Web3 and create interfaces that make them easy to use. This includes designing for token transactions, managing token balances, and giving information about a network's token economics. Designers must also consider the effects of token economics on user behaviour and create interfaces that encourage good actions.

Designing for interoperability

One of the primary goals of Web3 is to build a more interoperable web in which diverse apps and networks may connect with one another effortlessly. Designers must think about how their interfaces will interact with other interfaces and networks.

Designing for diverse blockchain networks and protocols is also part of interoperability. Each blockchain has its own set of unique features and constraints, and designers must be aware of these intricacies in order to create interfaces that work across multiple networks.

Designing for community

Web3 is more than just a technological upgrade; it is a new paradigm of online interaction based on community and cooperation. Many Web3 initiatives are built around communities, and designers must create interfaces that support community building and interaction.

This includes creating social elements like messaging, forums, and reputation systems, as well as creating governance and decision-making processes. Designers must also examine how their interfaces might generate a sense of belonging and ownership among community members.


Web3 is a new online interaction paradigm defined by decentralisation, and new forms of value production and exchange. Design will be crucial in creating the user experience and realising this technology's full potential. Designers must comprehend Web3's unique problems and opportunities in order to design effective and compelling products and services. Web3 design, when approached correctly, may open up new avenues for innovation and growth, revolutionising the way we connect with technology and with one another.

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